Design That Speaks, Brands That Stand Out

Hi, I’m Joy Trad. I’ve been creating for as long as I can remember, always the person drawn to art, ideas, and making things feel right visually. That pull eventually led me to step away from mechanical engineering and pursue design professionally.

I hold a Master’s degree in Visual Communication, and for over 10 years I’ve worked with companies and businesses across Lebanon and Canada, helping them build clear, cohesive brands through identity design, packaging, and digital and print media. I focus on creating visual systems that feel intentional, consistent, and easy to recognize across every touchpoint.

I believe every brand should have its own visual fingerprint, something original, thoughtful, and built to last beyond short-lived trends. My approach blends creativity with strategy, so the work feels personal, purposeful, and aligned with the business behind it.

If you have a strong idea and need it expressed clearly and confidently, I’d love to help bring it to life.